Leading cricket retailer AJ Sports has announced its sponsorship of the Surrey Cricket Collective Awards 2025, as they look to support and celebrate the county’s vibrant grassroots cricket community.
The Surrey Cricket Collective Awards recognise the unsung heroes of the game – from volunteers and coaches to young players and community champions – who help make cricket accessible and inspiring at every level.
As part of their commitment to nurturing the game from the ground up, AJ Sports’ support will go towards rewarding winners across several categories with an AJ Sports gift voucher as well as sponsoring the Connecting Communities award itself. The vouchers will be redeemable at AJ Sports stores and online, providing access to high-quality cricket equipment and apparel.
“We’re proud to support the Surrey Cricket Collective Awards,” said Abid Jafri Director of AJ Sports. “Grassroots cricket is the heartbeat of the game, and these awards shine a light on the people who give their time, passion, and energy to help it thrive. We’re delighted to play a part in celebrating their contributions.”
“We’re so pleased that Abid and AJ Sports have sponsored the Connecting Communities Award this year. We’re very lucky to have their ongoing support of the recreational game in Surrey as we seek to reward and recognise the volunteers that make cricket happen”, added Paul Reuby from the Surrey Cricket Foundation.
The awards are set to take place on 21st September 2025, bringing together clubs, players, volunteers, and community leaders from across the county to celebrate another year of outstanding commitment to the sport.
The partnership reflects AJ Sports’ continued dedication to community engagement and cricket development across Surrey and beyond. There are a number of other awards available to sponsor and should your company be interested in getting involved please contact Paul Reuby on preuby@surreycricket.com to arrange a call.
For more information about the Surrey Cricket Collective Awards or to nominate a deserving volunteer, please visit https://www.surreycricketfoundation.org/grassroots-cricket-collective-awards-2025-nominations-now-open/
