The Surrey Cricket Foundation has launched its new Making More Happen strategy, marking a significant step in shaping not only how the Foundation communicates its purpose, but how it plans, prioritises and delivers its work across Surrey and south London.
Making More Happen now underpins the Foundation’s approach to growing the game, supporting communities and deepening impact. The launch sits alongside the Surrey Cricket Foundation’s 2025–2028 Strategy, a long-term plan built around the central commitment to Make More Happen by delivering More Games, More Places, More Inclusion and More Opportunities to Change Lives. This approach is grounded in extensive consultation and reflects the Foundation’s ambition to expand participation, deepen community engagement and ensure cricket continues to thrive at every level.
The strategy outlines a clear purpose: to make more happen for more people. This includes increasing opportunities to play through junior, adult, women and girls, and disability cricket; taking the game into more communities through schools, parks and local hubs; ensuring that everyone feels welcome through no‑cost and inclusion‑led programmes; and recognising cricket’s power to build confidence, connection and life skills that extend far beyond the boundary. It sets out key ambitions such as reaching 20,000 junior players, supporting more than 750 adult teams, establishing stronger women and girls’ structures, expanding free programmes across all London boroughs and growing disability cricket to over 2,000 annual participants. These goals are underpinned by a strong focus on workforce development, facility access and the belief that cricket can act as a force for good across diverse communities.
Making More Happen also provides a clear framework for how staff, partners and stakeholders work together to deliver this mission. It reinforces the idea that the impact of cricket is not only measured in matches played, but in the lives shaped, barriers removed and communities strengthened. With January marking the formal brand launch and February set to highlight the strategy in action through the 2025 Impact Report, the Foundation enters the year with renewed momentum and a shared sense of direction.
Speaking about the launch, Director of Cricket Participation Chris Coleman said: “Making More Happen is more than a strapline — it’s our promise to the communities we serve. This strategy sets out how we will bring cricket to more people, in more places, with fewer barriers and greater opportunity. Whether it’s a child picking up a bat for the first time, a volunteer finding their place in the game, or a young person discovering a sense of belonging, cricket has the power to change lives — and we are determined to make that a reality across Surrey and south London.”
Support us in Making More Happen — help us deliver More Games, More Places, More Inclusion and More Opportunities to Change Lives.
